Hyundai Veracruz The New LUV

LUV? What is LUV??

And no, we are not talking about some new chat lingo or cell phone texting shorthand. LUV stands for Luxury Utility Vehicle.

As the market exploded for the traditional SUV (Sport Utility Vehicle), many consumers wanted the power and performance of these popular automobiles but also wanted the style and comfort of there preferred automobiles.

The ever changing world of car consumers demanded that car manufacturers keep up with the demands of a fast paced society and recognize that while the demands placed on multi income families required a vehicle which could be used for many utility purposes, the drivers still wanted style and class in their automotive choice.

The answer came from quite an unexpected source. Hyundai, long known for small compact economy cars, introduced an entire line of cars to meet this growing demand for the best of both worlds. The Hyundai Veracruz is the top of the line in their LUV series of vehicles.

Debuted in South Korea in 2006, this functional yet stylish auto is now available in the US starting back in 2007. When first launched, this Hyundai was mistaken for a Lexus or other more expensive cars. This, many believe, was Hyundai’s intention and it is believed by car experts that this is the launch of an entire new line of cars by Hyundai which will compete with other luxury car manufacturers such as Cadillac, Acura, Lexus, Infiniti, and Lincoln.

The other automobiles in this new LUV line of cars is the Santa Fe series as well as the Azera series. The Veracruz, however is the largest in the LUV line until the proposed Portico series which is scheduled for launching in 2009.

But for now the Hyundai Veracruz is the top of the line LUV and deserves a serious look for those car consumers who want performance and comfort in their cars as well as raw power and versatility.

But how does it really stack up against the other cars in this class? After all, if the Lexus RX 350 is indeed the target, does the Veracruz meet the mark or miss the target completely?

Most experts agree that the Hyundai Veracruz does indeed meet expectations and performance standards of any car in the LUV class. While the looks of the car, as judged by some, is generic and forgettable, on power, performance, quality and safety issues, the Veracruz is a car to consider if looking for a cheaper option to the Lexus or other luxury car in this class.

At a starting base price of around $27,000 the Hyundai Veracruz is an enticing option in this market and many will love the LUV.


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